Sprint.com
Sprint, the fourth largest wireless provider in the US, was navigating extremely hard times, losing over a million subscribers a quarter and expending capital on retaining existing customers using antiquated systems. Sprint’s directive was a redesign and refocus of Sprint.com to consolidate a fractured online experience and to introduce more effective self-service tools. Interpreting the existing brand, the site conveys the benefits and strengths of Sprint’s unique products and services while adding features aimed at reducing call center dependence. Portions of the site are scheduled to go live in September 2009.
As creative lead I was responsible for the creative direction of the site from initial concept to final pre-production delivery. I managed a team of eight designers, over a period of eight months, who produced 100’s of screens. On delivery, the creative was very well received by C-level executives.
Roles
Creative Team Management, Art Direction, Interface & Interaction Design
@ frog design
