Gros Ventre River Ranch
Gros Ventre River Ranch, an upscale guest ranch located east of Grand Teton National Park, needed a better web presence. Based on the tagline “Creating Traditions For Generations” the Flash site conveys the strengths of the ranch by appealing to the pioneer ideals in us all. Using a “new west” brand palette, consisting of bold imagery, contemporary colors and unique typography, the site brings the ranch’s perception inline with the guest experience. The site has increased traffic, increased conversions of visitors to guest, and most telling has competitors clamoring to redesign their sites to stay competitive.
As senior art director I was responsible for all creative strategic and tactical efforts from initial concept to final delivery.
Roles
Team Management, Creative Direction, Interface & Interaction Design, Information Architecture
@ circumerro creative
