Crest Whitestrips
Crest Whitestrips, the leader in over-the-counter teeth whitening, needed to redesign its brand site to regain market share. The concept “The Daily Routine”, which focused on affluent women 35 and up, explained how in their daily beauty regime, teeth whitening could be integrated almost effortlessly. By utilizing fresh inviting imagery, Flash, DHTML, and easily accessed information, an unique user experience was created. Overall marketing efforts, including the web component, were able to greatly increase market share, a key goal for the redesign.
Roles
Creative Direction, Interaction + Interface Design, Information Architecture
field kit @ imc2
