The Coca-Cola Company
The Coca-Cola Company needed an environmental visual identity system (VIS) for the upcoming 2008 Olympic Games. Using pictograph symbols and the iconic silhouette bottle, six icons were created representing: packaging recycling, water reclamation, environmental stewardship, physical activity, wellness and beverage benefits. Named “Live Positively”, a comprehensive language system and style guide were developed to facilitate implementation worldwide. The flexible system allows agencies to create unique designs without limiting their creativity. The icons and VIS have been used effectively by Coke’s agencies from China to Brazil to South Africa.
As creative lead I was responsible for all aspect of creating the VIS, including icon & component creation, message positioning, and style guide development. I independently managed a team of three designers during the eight month project.
Roles
Creative Team Management, Art Direction, Graphic Design
@ frog design
