Route

Field Kit

06.2011 - Present / Austin, Texas
Partner / Designer
As Partner & Designer I am responsible for the business development and creative operation of a new digital design studio.

Dell

10.2009 - 06.2011 / Austin, Texas
Visual + Interaction design director
As the interaction & visual design director, I was responsible for the creation, stewardship and evangelization of all digital design developed to standardize hundreds of software applications offered by Dell’s Enterprise Product Group. I concurrently manage numerous design & production teams, re-engineering applications to stringent interaction & visual design specifications, during the entire development life cycle. Responsibilities include: team leadership, creative direction & management, internal client relationships, tactical interaction & visual design explorations, and executive design education. My tenure highlights include: directing strategy, interaction & visual design for Clarity Mk.2, an interaction framework & visual design language, tactical & strategic refresh of Clarity Mk.1, the initial Enterprise-wide visual design language, oversight of dozens of internal & external Mk.1 software implementations and continued education on the benefits of a consistent Enterprise software portfolio. Design strategy and artifacts have been showcased to the highest executive levels, including Michael Dell.

frog design

05.2007 - 10.2009 / Austin, Texas
Senior Designer
As Senior Designer I was responsible for the management and direction of dynamic creative teams, as well as, creation of design concepts. As a hybrid designer I fill dual roles as a Design Analyst and a Visual Designer. Responsibilities include: team leadership & management, client relationships, strategic concept development & implementation, information architecture, design analysis & research, and tactical design for all creative projects. Highlights include: strategy & design for Expedia.com’s ski travel store, a world-wide environmental visual language system for The Coca-Cola Company, a first-in-class PDA touch interface for Canada’s Bell Mobility, the visual design team lead overseeing the redesign of Sprint.com and the creative team lead, interaction & visual design, responsible for the initial online branding of Gogo Inflight Internet.
Clients:
The Coca-Cola Company, Sprint, Expedia.com, Gogo Inflight Internet, Bell Mobility, Motorola

Critical Mass

04.2006 - 02.2007 / Calgary, Alberta
Art Director
As Art Director I was responsible for the management and creative direction of large multidisciplinary teams comprised of creative, research, and project management assets. Responsibilities included: team leadership & management, client relationships, project coordination, strategic concept development & implementation, information architecture, research, usability testing, and tactical design efforts. Highlights included: strategic & tactical improvements to the client’s antiquated web site, as well as, design solutions for individual corporate internet efforts.
Client:
USAA

Circumerro Creative Group

06.2003 - 04.2006 / Jackson, Wyoming
Senior Art Director
As Senior Art Director I was responsible team creative management and execution of all creative duties. I was responsible for team leadership, project coordination & management, client relationships, concept development, interaction design, information architecture, usability, design research and visual design for all design projects. Duties included: brand & product development, design methodology, new business marketing & strategy, and internal business development. Due to my efforts, in both creative and business development, the reorganized studio experienced a 300% increase in billings, won several national clients, and increased the level of quality of all creative solutions.
Clients:
Cloudveil Mountain Works, Gros Ventre River Ranch, Grand Targhee Ski Resort, Dutko Worldwide, Jackson Hole Mountain Resort, Hillwood , Sotheby’s

Nippenose Design

11.2001 - 06.2011 / Austin, Calgary, Hood River, Jackson, Dallas
Partner/ Designer
As Partner & Designer, I was responsible for the business development and creative operation of the studio. Responsibilities included: project coordination & management, client management & relationships, proposals & pricing, creative concept development, information architecture, and visual design. Highlights included the visual & interaction design explorations for Nike Bags, Clif Bar & Oregon Health & Science University Health System, an award winning design for Crest Whitestrips’ web site and branding, marketing & interactive creative solutions for Adea Solutions..
Clients:
Nike Bags, Clif Bar, OHSU, Crest Whitestrips, Adea Solutions

Luminant Worldwide

11.1999 – 11.2001 / Dallas, Texas
Senior Graphic Designer
As Senior Graphic Designer I was responsible for team leadership, project coordination, concept & visual design of web sites, rich media, advertising, and graphic design projects. Highlights included art direction & interface design for American Airlines portal aa.com, information architecture & graphic design of Kimberly-Clark’s corporate web site and the information architecture, art direction & visual design for the Dallas Habitat For Humanity web site.
Clients:
American Airlines, Kimberly-Clark, Habitat For Humanity, Dexter Shoes, TXU, JCPenney, Hilton Hotels

JoinerRowlandSerio

02.1999 – 11.1999 / Dallas, Texas
Digital Designer & Print Production Manager
Client:
Berryman Products, Internet America, New York Life Care, American Ironhorse Motorcycles

Squires and Company

01.1997 – 02.1999 / Dallas, Texas
Digital Designer & Studio Manager
Clients:
First State Bank of New Mexico, Carrington Labs, Urologix, Cameron-Ashley, TurboChef

CSAD

08.1994 – 01.1997 / Dallas, Texas
Designer & Print Production Manager